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Posted January 22, 2007 EST
Most Trusted Professionals: Firefighters, Not The CEO
Canada -
Firefighters are the most trusted professionals while chief executives are among the least trustworthy, a Canadian survey said Monday. The nationwide poll found firefighters were considered trustworthy by 93 percent of respondents, followed by nurses (87 percent), pharmacists (86 percent), airline pilots (81 percent) and doctors (80 percent).
CEOs were considered trustworthy by just 21 percent of the 1,000 representative adult Canadians polled by Ipsos Reid between Dec. 21 and 27 for Simpatico/MSN.
Only union leaders (19 percent), local politicians (12 percent), national politicians and car salespeople (both 7 percent) ranked below CEOs in the whom do we trust survey.
Canadians said integrity (67 percent), commitment to promises (64 percent) and reliability (62 percent) were extremely important in determining trustworthiness.
Medical research (57 percent), airlines (52 percent) and technology (49 percent) were the most trusted industries, while advertising (14 percent), oil (12 percent) and tobacco (7 percent) were regarded as the least trustworthy.
The representative online sample had a 3.1 probable percent margin of error compared with what it would have been had the entire population been surveyed.
CEOs were considered trustworthy by just 21 percent of the 1,000 representative adult Canadians polled by Ipsos Reid between Dec. 21 and 27 for Simpatico/MSN.
Only union leaders (19 percent), local politicians (12 percent), national politicians and car salespeople (both 7 percent) ranked below CEOs in the whom do we trust survey.
Canadians said integrity (67 percent), commitment to promises (64 percent) and reliability (62 percent) were extremely important in determining trustworthiness.
Medical research (57 percent), airlines (52 percent) and technology (49 percent) were the most trusted industries, while advertising (14 percent), oil (12 percent) and tobacco (7 percent) were regarded as the least trustworthy.
The representative online sample had a 3.1 probable percent margin of error compared with what it would have been had the entire population been surveyed.
Written by United Press International
Courtesy of YellowBrix
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